Giant Ant CRC Health Group approached us with a script about the health and welfare of America’s youth, and the direction to get “edgy” and “gritty”. We chose a frame-by-frame style on black to give the spot a grittiness, following by a background change and an introduction of bright colours to illustrate hope.
We all have images of Afghanistan in our head, often shaped and influenced by the media. This video gives you an insight into life in Afghanistan that might change those images.